10DLC Ecosystem Overview

Learn how to make the 10DLC ecosystem work better for you and your customers

Save money

Improve deliverability

Onboard customers faster

The Main Players in the 10DLC Ecosystem

The 10DLC Ecosystem includes various entities that play a unique role with the collective goal of getting your customers’ text messages delivered:

The Campaign Registry (TCR is the 10DLC reputation authority to register text messaging campaigns)

Connectivity Providers (CNPs) are also known as messaging API Providers

Direct Connect Aggregators (DCAs) approve Campaigns

Mobile Carriers

How Legacy SMS API Providers Leverage the 10DLC Ecosystem

Legacy SMS API providers recommend a ‘reseller’ model, where you give them information about your customers’ and they represent you with TCR. With this model your SMS API provider controls your customer information, not you. This is also a way for the legacy SMS API provider to lock you in with them.

Typically legacy API providers require Campaign approvals from 2 DCAs with significant delays in Campaign approval, which can adversely affect your customers ability to send text messages.

Telgorithm Advantage: CSP Support & Relationships with Multiple DCAs

With Telgorithm, software providers register as a CSP with TCR and directly control their customers’ information with TCR. Once a software provider is registered as a CSP it’s a simple click in the TCR portal to choose Telgorithm as your CNP/SMS API provider

Telgorithm has relationships with three major DCAs to ensure Campaigns get approved as quickly and cleanly as possible (typically in 24-48 hours)